Tips & Tricks

For a successful participation

Get the most out of your participation!

When you participate in a trade show, there’s a lot to take care of. Beforehand, you need to prepare several things and invite your customers. During the show, you want to get the most out of your participation. And afterward, you naturally want to provide the best possible follow-up to the visitors you’ve spoken with. In short, there’s a lot to take care of. This page has everything you need. At the very bottom of the page, you’ll also find a checklist and an overview of important deadlines.

What can you find here?

  1. What makes you unique? 
  2. What’s included in my EasyGo marketing package?
  3. How do I make my booth look attractive?
  4. How to stand out?
  5. Stand staff
  6. How sustainable can you make your booth?
  7. How to make your participation
  8. Time to follow up on leads
  9. Increase visibility by optimizing your company profile
  10. Welcome more visitors to your booth by using the Invitation Service
  11. Increase the number of leads by maximizing the use of Smart Badge technology
  12. Qualify your leads with Visit Connect
  13. Why do you need two lead generation tools?
  14. Checklist and important deadlines

1. What makes you unique?

What makes your company unique? What makes your product different and more innovative than your competitors’? And why should potential customers choose you?

2. What is included in my EasyGo marketing package?

Part of your participation in an Easyfairs event is the EasyGo package. This package helps you connect with more potential customers. We make your event even easier through digital marketing technologies like My Easyfairs, the Smart Badge Reader, and the Visit Connect web application.

Open the EasyGo one/pager

There are three different packages: EasyGo Leads, EasyGo Plus, and EasyGo Premium. Forgot which one you’ve chosen?
Check your participation confirmation email or log in to My Easyfairs and see your package under “Participation.”

Regardless of your package, EasyGo makes generating and following up on leads easier. Attached is an overview of all components.
To upgrade your package, go to My Easyfairs, manage your stand, and then to View Packages at the top. Request a quote here or contact your sales representative.

3. How do I make my stand look attractive?

There’s a lot to consider when preparing your stand. That’s why we’ve made it a lot easier for you, and here’s an overview of the most important points and deadlines. Also, consult the exhibitor handbook for more details and watch the video for more tips & tricks.

4. How to stand out

In this video, we discuss the experience you want to provide visitors to your trade show booth. You’ve probably attended trade shows in the past. And you probably remember: there are always a few booths that stand out more than others.

5. The booth staff

After making your stand attractive, this video discusses another important aspect: your stand staff.

6. How sustainable can you make your stand?

What measures can you take to reduce your ecological footprint during the event?

7. How to promote your participation

Promoting your participation and organization is simple. The video on the right explains everything step by step.

Participating in this service is easy. Simply upload your contact list (max. 3,000 addresses) to our secure My Easyfairs environment, and we’ll send you a professional and personalized invitation featuring your company name.

Once you’re logged in to My Easyfairs, you can enter your company information if you haven’t already. Once you’ve filled it all out, you’ll arrive at a page with an overview of all the options for completing your profile. Here you can add products, innovations, news items, and job openings.

We have ready-made marketing materials available for you to download from My Easyfairs. You can use these materials directly in newsletters, social media, or mailings, for example.

8. Time to follow up on leads

8. Time to follow up on leads

9. Gain more visibility by optimizing your company profile

Your participation begins even before the event itself. Complete your My Easyfairs profile to give visitors the opportunity to get to know your company.

First, fill out all the basic information about your company. Also, write a short text about what visitors can expect from you as an exhibitor.
With an EasyGo Plus or Premium package, you also have the option to upload your logo.
Finally, don’t forget to add the company category.

You can easily view your own profile on our website.
You can find your profile and what it looks like in alphabetical order under “Participants.”

10. Welcome more visitors to your booth by using the Invitation Service

No business cards needed, everything in a digital overview! Easyfairs has specially developed the Smart Badge Reader and Visit Connect to capture leads sustainably and efficiently during events.

We offer two digital options for instantly capturing visitor information. The Smart Badge Reader and Visit Connect are designed to easily capture visitor information.

Easygo is a service package based on the latest developments in digital marketing technology.
It’s part of the standard Easyfairs offering, but you can choose one of three packages that best suits your objectives.

Visit Connect is an online environment that you can access on your smartphone or tablet. With Visit Connect, you can easily collect information from visitors to your stand. By scanning the visitor badge with the tool, you receive all the data you need for lead follow-up.

  1. Do I know how many Smart Badge readers are included in my package=
  2. Have I prominently displayed my Smart Badge reader on my stand?
  3. Have I instructed my employees on how the reader works?
  4. Do my employees have access to the Visit Connect website?
  5. Do all my employees have their own Visit Connect profiles?
  6. If you have any questions, our Exhibitor Activation department is available to assist you:

11. Increase leads by maximizing the use of Smart Badge technology

During the trade show, you collected digital leads using the Smart Badge Reader and Visit Connect. Naturally, you’ll want to follow up on them. In this video, we’ll show you how to easily receive, download, and follow up on your leads.

On the last day of the show, our team will be happy to collect your Smart Badge Reader approximately an hour before the show closes. If you’d like to leave it for a while, you can return it yourself at the exhibitor’s desk at the end of the show.

12. Qualify your leads with Visit Connect

Leads from Visit Connect are immediately visible in your Visit Connect web browser.
You’ll only receive leads from the Smart Badge Reader after the trade show, once the reader has been returned.
You’ll then receive an email from us allowing you to download your leads to your My Easyfairs environment.

13. Why do you need two lead generation tools?

Use of the Smart Badge Reader is initiated by the visitor. They decide whether or not to hold their Smart Badge against the reader. Visit Connect is initiated by the exhibitor. During a conversation, you can determine whether the visitor is a potential customer. You can then scan the Smart Badge with Visit Connect.

14. Checklist and important deadlines

Checklist

Please ensure you have entered the correct company name and registered all your booth crew.

Please ensure that all your printing work has been submitted to us and that you have provided your stand plan for electrical installations, etc.

Please ensure you have submitted your booth design for approval. We would also like to know if you require storage or forklifts.

Make sure you have arranged and passed on everything regarding furniture.

There are several options for your booth. We can help you with the setup, or we’d be happy to provide information about the booth.

Have you thought about the layout of your booth? Have you considered where you want to place the Smart Badge Reader?

Have you read all the practical information and prepared properly? If not, you can read it again in the practical information for exhibitors section.

Open the exhibitor manual

Important deadlines

Invitation service
Autumn 2025
My Easyfairs profile completed
February 2, 2026
Submitting printed work
February 2, 2026
Application for permits
February 14, 2026
Submitting a stand design (for your own stand construction)
February 2, 2026
Submitting a stand plan
February 2, 2026
Early bird rate webshop expiration
February 2, 2026 (5:00 PM)
Storage request
February 16, 2026
Closing of webshop
February 23, 2026
Register booth crew
March 4, 2026