IR MEDIA - Marketing, webdesign & AI
About us
New patients, greater visibility, or new staff needed?
At IR MEDIA, we help practices grow by generating more registrations for both general treatments and specialized care such as implantology or invisible braces. We also strengthen your visibility in the region and support you in attracting new staff.
With proven online marketing strategies and smart AI tools, we ensure sustainable practice growth.
Our services: Social media marketing, web design, Google Ads, search engine optimization (SEO), and the latest AI marketing technologies.
And the results speak for themselves:
✅ OPAEL Mondzorg: from 0 to over 1,500 patients in just 5 months
✅ Lassus Tandartsen: patient base grew by more than 20%
✅ MB Tandprothetiek and Tandprothetischepraktijk aan de Maas: from 0 to over 250 patients
… and many other practices we’ve helped to achieve their growth ambitions.
📍 Visit us at stand SU16 during the Dental Expo for free marketing and website tips – or simply to have a friendly chat.
We look forward to meeting you!
Products
Social Media Recruitment for Practices
Do you struggle to find qualified dentists, dental hygienists, or assistants? With targeted recruitment campaigns on LinkedIn, Instagram, and Facebook, we help practices attract the right talent quickly and effectively — without relying on expensive recruiters or platforms like Indeed. At IR MEDIA, we develop recruitment campaigns that deliver real results: more applications, better candidates, and shorter hiring times. We make sure your practice is visible to professionals who are open to new opportunities, even if they are not actively job searching. Every collaboration starts with a clear strategy. We define the type of candidate you are looking for, the region you want to target, and the message that positions your practice as an attractive employer. In addition, we create professional vacancy content with strong visuals and persuasive copy, ensuring your job ads stand out in social media feeds and build immediate trust. Our campaigns are fully focused on conversion — from advertisement to application — with as few barriers as possible for candidates. With our proven approach, we have already helped many practices successfully recruit dentists, dental hygienists, and assistants through social media, without high placement fees. The result? Higher-quality applicants, lower recruitment costs, and a consistent flow of new talent.
Long-Term Visibility in Google
Do you want your practice to be more visible on Google when people search for a dentist, dental hygienist, or orthodontist in your region? With a strong SEO strategy, we ensure that your website ranks higher in search results and consistently attracts new patients. At IR MEDIA, we optimize websites with a focus on results: more organic visitors, more contact requests, more registrations, and a stronger online presence within your region. We make sure your practice appears for the keywords that truly matter. Every collaboration starts with a clear strategy. We analyze your market, target audience, and competition to determine how your website can perform at its best on Google. Our SEO approach focuses on technical optimization, high-quality content, and a user-friendly structure, ensuring that your website is not only easier to find but also convinces visitors to get in touch. With our proven track record, we have already helped many dentists, dental hygienists, dental prosthetists, and orthodontists increase their online visibility, strengthen their brand awareness, and build a stable flow of new patients.
Professional Websites & Branding
Do you want your practice to have a professional, trustworthy, and recognizable online presence that immediately builds confidence with new patients? With a modern website and a strong visual identity, we ensure that your practice stands out online and turns visitors into inquiries and registrations. At IR MEDIA, we design and build websites that are not only visually appealing but also focused on results: more website visitors, more contact requests, more registrations, and a stronger online presence in your region. In addition, we create professional logos that perfectly match the identity and positioning of your practice. Every collaboration starts with a clear strategy. Together, we define how your practice should be presented online, which message you want to communicate, and how your website can best support your growth. Our websites are user-friendly, mobile-optimized, and designed for conversion, making it easy for visitors to get in touch and become patients. With our proven track record, we have already helped many dentists, dental hygienists, dental prosthetists, and orthodontists build a strong online presence, increase brand awareness, and attract more patients.
Patient Growth with Google Ads
Do you want your practice to appear at the top when people search on Google for a dentist near them, invisible braces, or implantology? With targeted Google Ads campaigns, we ensure that your practice is visible at the exact moment potential patients are actively looking for care. This way, we help practices consistently attract more patients and increase their brand awareness. At IR MEDIA, we develop Google Ads campaigns that deliver real results: more website visitors, more registrations, more appointments, and more inquiries for both general dentistry and specialized treatments. Every collaboration starts with a clear strategy. We determine which keywords your practice should be found on, in which region you want to be visible, and what message will make you stand out. In addition, we continuously optimize your ads and landing pages to ensure visitors are more likely to get in touch and become actual patients. With our proven track record, we have already helped many dentists, dental hygienists, dental prosthetists, and orthodontists generate more brand awareness and attract more patients.
Patient Acquisition via Social Media
Do you want to attract more patients and increase your brand awareness among everyone living near your practice? With targeted advertising on Facebook and Instagram, we help practices consistently generate new patients. At IR MEDIA, we develop campaigns that deliver real results: more registrations, more appointments, and more inquiries for both general dentistry and specialized treatments such as implantology and invisible braces. Every collaboration starts with a clear strategy. We determine who you want to reach, with what message, and in which region. In addition, we visit your practice on location for professional photo and video production, ensuring that your practice is presented in a strong and recognizable way in your advertisements. Besides patient acquisition, we also use social media for recruitment. We help practices attract dentists, dental hygienists, and assistants through targeted campaigns. Our approach is proven. For practices such as OPAEL Mondzorg and Tandprothetische Praktijk Jorritsma, we have been generating a consistent flow of new patients through social media advertising for a long time. No standard campaigns, but tailored solutions that match your practice and ambitions. The result? More patients, stronger brand awareness, and a stable stream of new patient inquiries.
News
The Power of Advertising on Facebook & Instagram for Dental Practices
The Power of Advertising on Facebook & Instagram for Dental Practices
Why more and more patients find their dentist online
More and more patients start their search for a new dentist online. Through Google, social media, and websites, they explore practices in their region. What does this development mean for your practice?